Michel Guillon

Michel Guillon serves as Head of Solutions Architecture at illuma, a contextual intelligence and advertising technology company that uses machine learning to enable cookieless audience targeting. In this role, he bridges the technical and commercial sides of the business, working with publishers and advertisers to implement and optimise illuma's contextual solutions in a privacy-first advertising landscape. Guillon has built his career at the intersection of data, technology, and digital advertising, developing expertise in programmatic infrastructure, data architecture, and the technical requirements of modern ad-tech platforms. His background spans solutions engineering and architecture roles that support both supply- and demand-side stakeholders in the digital media ecosystem. At illuma, his work is particularly relevant given the industry's ongoing transition away from third-party cookies, where contextual targeting solutions have become a central focus for publishers and brands seeking durable, privacy-compliant audience strategies.

Last updated Oct 8, 2026 by ATDb automated enrichment