Michael Zacharski

Michael Zacharski is recognized in the AdTech industry for his work at the intersection of audio advertising and performance marketing, leading Spotify's global efforts to scale its advertising business across programmatic and direct channels. His role at Spotify places him at the forefront of one of the most significant shifts in digital advertising — the rise of audio and podcast monetization as a measurable, performance-driven medium. His career trajectory reflects deep experience across major AdTech platforms and media companies, with leadership roles that have spanned demand-side strategy, publisher monetization, and cross-channel performance measurement. He has been involved in efforts to bring greater accountability and attribution to audio advertising formats that have historically been difficult to measure against direct-response objectives. At Spotify, Zacharski oversees strategy that bridges brand and performance advertising, working to position the platform's ad products — including streaming audio ads, podcast ads, and video formats — as viable channels for performance-focused advertisers. His work is notable for pushing the industry toward treating audio as a first-class performance channel rather than purely a brand awareness vehicle.

• Leading Spotify's global performance advertising strategy across audio and emerging ad formats
• Advancing the positioning of audio advertising as a measurable, direct-response channel