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Michael Zacharski

Operator

Michael Zacharski serves as President & CEO of M2M5 Co, where he leads the company's strategic direction at the intersection of AdTech, audio advertising, and performance marketing. With deep expertise spanning programmatic and direct channels, publisher monetization, and cross-channel performance measurement, he brings a seasoned operator's perspective to building and scaling advertising businesses.

Last updated Jun 11, 2026 by ATDb automated enrichment · Connections updated Jun 15, 2026

Role
President & CEO
Company
M2M5 Co
Based
United States

AI-drafted from public sources2 sources cited

Years in industry
15 years

Bio

Michael Zacharski serves as President & CEO of M2M5 Co, where he leads the company's strategic direction at the intersection of AdTech, audio advertising, and performance marketing. With deep expertise spanning programmatic and direct channels, publisher monetization, and cross-channel performance measurement, he brings a seasoned operator's perspective to building and scaling advertising businesses.

Expertise & education

Expertise

Programmatic AdvertisingAudio AdvertisingPerformance MarketingPublisher MonetizationCross-Channel MeasurementDirect and Programmatic SalesDigital Audio StrategyAdTech Platform Operations

Speaking topics

Audio Advertising and MonetizationProgrammatic StrategyPerformance MarketingPublisher Revenue OptimizationCross-Channel Measurement

Recognition

Notable achievements

  • Served as Co-CEO of Brand Engagement Network (BEN) before stepping down in August 2024 as Paul Chang was elevated to sole CEO
  • Led digital audio advertising strategy and monetization at scale across major audio platforms including iHeartMedia and Pandora
  • Founded and leads M2M5 Co, focused on the intersection of AdTech, audio advertising, and performance marketing