Michael Zacharski

President & CEO at M2M5 Co

Leading M2M5 Co's vision at the convergence of audio advertising and performance-driven AdTech

Operator15+ years in industry

Last updated May 31, 2026 by the ATDb Editorial Team · Connections updated May 31, 2026

Bio

Michael Zacharski serves as President & CEO of M2M5 Co, where he leads the company's strategic direction at the intersection of AdTech, audio advertising, and performance marketing. With deep expertise spanning programmatic and direct channels, publisher monetization, and cross-channel performance measurement, he brings a seasoned operator's perspective to building and scaling advertising businesses.

Expertise

Audio AdvertisingPerformance MarketingProgrammatic AdvertisingPodcast MonetizationAd Measurement and AttributionStreaming Media AdvertisingCross-Channel Strategy

Notable Achievements

Leading Spotify's global performance advertising strategy across audio and emerging ad formats
Advancing the positioning of audio advertising as a measurable, direct-response channel

Speaking Topics

Audio advertising and performance marketingPodcast monetization and measurementStreaming media as a performance channel

Connections