Michael Sweeney

Michael Sweeney is a leading voice in advertiser-side research at the Association of National Advertisers (ANA), where he directs market insights efforts focused on the most pressing challenges facing the advertising industry. His work spans ad fraud, brand safety, supply chain transparency, and programmatic media buying practices, producing reports and studies that have become reference points for advertisers, agencies, and policymakers navigating the complex digital advertising ecosystem. At the ANA, Sweeney has contributed to landmark research initiatives that examine agency-client relationships, media transparency, and the accountability gaps within programmatic advertising. His findings have informed industry conversations about the need for greater standards and oversight in media buying, and his work regularly surfaces in trade publications and conference discussions across the AdTech landscape. Sweeney represents the interests of the advertiser community in broader industry forums, helping to translate complex technical and operational issues into actionable insights for brand marketers. His role positions him at the intersection of research, policy, and practice, making him an influential figure in efforts to bring greater accountability and efficiency to the digital advertising supply chain.

• Led ANA research initiatives on programmatic advertising transparency and supply chain accountability
• Produced influential industry reports on ad fraud and media buying practices cited widely in trade press
• Represented advertiser community interests in industry standards discussions around digital media buying

• ANA research reports on programmatic advertising and media transparency