Michael Lampert

Michael Lampert is a senior media and advertising technology executive at Mondelez International, where he leads global media strategy with a focus on programmatic advertising, data-driven marketing, and digital transformation for a portfolio of iconic snack brands including Oreo, Cadbury, and Chips Ahoy. His work sits at the intersection of brand marketing and AdTech infrastructure, making him a notable voice representing the buy-side perspective in industry conversations about transparency, measurement, and the evolving digital media supply chain. Lampert has built his career navigating the complexities of large-scale CPG media buying, with experience spanning agency and brand-side roles. At Mondelez, he has been involved in initiatives around media accountability, supply path optimization, and the application of first-party data strategies as the industry grapples with cookie deprecation and identity resolution challenges. His position at a major global advertiser gives him significant influence over how AdTech vendors and media platforms engage with sophisticated brand marketers. He has been a participant in industry forums and panels addressing topics such as programmatic transparency, brand safety, and the future of audience targeting in a privacy-first environment. As CPG brands increasingly demand accountability from their media investments, Lampert represents the practitioner perspective that shapes demand-side requirements across the AdTech ecosystem.

Last updated Sep 27, 2026 by the ATDb Editorial Team