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Matty Beckerman

Operator

Matty Beckerman is best known as the founder and CEO of ALFI, Inc. (Nasdaq: ALF), an artificial intelligence advertising platform that delivers targeted programmatic ads on tablets installed in rideshare vehicles and other out-of-home environments. ALFI's technology uses computer vision and machine learning to anonymously analyze passengers and serve contextually relevant ads without collecting personally identifiable information, positioning the company as a privacy-conscious alternative in the evolving cookieless advertising landscape. Beckerman has been a vocal advocate for ethical AI in advertising, emphasizing consent-based and non-invasive audience engagement. Beckerman founded ALFI with the vision of bringing precision digital advertising to physical spaces, particularly the captive rideshare audience. Under his leadership, ALFI went public on the Nasdaq in 2021, raising the profile of AI-powered out-of-home (OOH) advertising as a distinct and growing segment of the AdTech ecosystem. He has worked to build partnerships with rideshare operators and fleet owners to scale tablet-based ad inventory across major U.S. markets. Beyond ALFI, Beckerman has a background in entrepreneurship and technology ventures, and he has become a recognizable voice in discussions around the intersection of artificial intelligence, privacy, and programmatic advertising. He frequently speaks on how AI can enable smarter, more responsible advertising without compromising consumer privacy, a timely message as the industry navigates the deprecation of third-party cookies and increasing regulatory scrutiny.

Last updated Jul 10, 2026 by ATDb automated enrichment

Role
Founder & CEO
Company
ALFI, Inc.
Based
Miami, Florida, United States
Boards
1
Years in industry
10 years

Bio

Matty Beckerman is best known as the founder and CEO of ALFI, Inc. (Nasdaq: ALF), an artificial intelligence advertising platform that delivers targeted programmatic ads on tablets installed in rideshare vehicles and other out-of-home environments. ALFI's technology uses computer vision and machine learning to anonymously analyze passengers and serve contextually relevant ads without collecting personally identifiable information, positioning the company as a privacy-conscious alternative in the evolving cookieless advertising landscape. Beckerman has been a vocal advocate for ethical AI in advertising, emphasizing consent-based and non-invasive audience engagement. Beckerman founded ALFI with the vision of bringing precision digital advertising to physical spaces, particularly the captive rideshare audience. Under his leadership, ALFI went public on the Nasdaq in 2021, raising the profile of AI-powered out-of-home (OOH) advertising as a distinct and growing segment of the AdTech ecosystem. He has worked to build partnerships with rideshare operators and fleet owners to scale tablet-based ad inventory across major U.S. markets. Beyond ALFI, Beckerman has a background in entrepreneurship and technology ventures, and he has become a recognizable voice in discussions around the intersection of artificial intelligence, privacy, and programmatic advertising. He frequently speaks on how AI can enable smarter, more responsible advertising without compromising consumer privacy, a timely message as the industry navigates the deprecation of third-party cookies and increasing regulatory scrutiny.

Career

  • Entrepreneur / Technology Ventures

    Various · Prior to 2018

Board memberships

ALFI, Inc. (Board of Directors)

Expertise & education

Expertise

Artificial Intelligence in AdvertisingOut-of-Home (OOH) AdvertisingProgrammatic AdvertisingComputer VisionPrivacy-Safe TargetingRideshare MediaCookieless AdvertisingAdTech Startups

Speaking topics

AI and the Future of AdvertisingPrivacy-Safe Programmatic TargetingOut-of-Home and Rideshare MediaEthical AI in AdTechCookieless Advertising Solutions

Recognition

Notable achievements

  • Founded ALFI, Inc. and led the company to a successful Nasdaq IPO (ticker: ALF) in 2021
  • Built an AI-driven OOH advertising platform deployed across rideshare fleets in major U.S. markets
  • Positioned ALFI as a privacy-first advertising technology company using anonymous computer vision targeting