Matteo Cascinari

Founder

Independent AdTech consultancy founders serving the European publisher market represent an important but underrepresented segment of the ecosystem, particularly for mid-market publishers.

Role: Co-Founder & CEOCompany: Biddable

Last updated Jul 14, 2026 by the ATDb Editorial Team

Bio

Matteo Cascinari is a co-founder and CEO of Biddable, a European-focused programmatic consultancy and technology advisory firm working with publishers and advertisers on yield optimization and AdTech stack selection. He has built expertise in helping mid-market publishers navigate header bidding, identity, and revenue diversification strategies. His work fills a critical advisory gap in the European publisher ecosystem.

Expertise & education

Expertise

Yield OptimizationPublisher StrategyEuropean AdTech