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Matt Hughes

Operator

Matt Hughes serves as Marketing and Commercial Director for the Consumer division at BT, one of the UK's leading telecommunications and media companies. In this role he is responsible for marketing strategy and commercial outcomes across BT's consumer-facing products and services, which include broadband, TV, and mobile offerings that compete in a highly competitive UK market.

Last updated Oct 17, 2026 by ATDb automated enrichment

Role
Marketing and Commercial Director, Consumer
Company
BT
Based
London, United Kingdom

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Bio

Matt Hughes serves as Marketing and Commercial Director for the Consumer division at BT, one of the UK's leading telecommunications and media companies. In this role he is responsible for marketing strategy and commercial outcomes across BT's consumer-facing products and services, which include broadband, TV, and mobile offerings that compete in a highly competitive UK market.

Expertise & education

Expertise

Consumer MarketingCommercial StrategyTelecommunicationsBrand ManagementMedia and EntertainmentCustomer Acquisition