Matt Bahr

Matt Bahr is best known as the co-founder and CEO of Fairing (formerly EnquireLabs), a post-purchase survey platform that has become a go-to solution for direct-to-consumer and ecommerce brands seeking to understand marketing attribution without relying on third-party cookies or pixel-based tracking. As privacy regulations and signal loss have disrupted traditional attribution models, Bahr has positioned Fairing at the forefront of zero-party data collection, helping brands ask customers directly how they discovered them and using that data to inform media mix decisions. Bahr co-founded Fairing with a focus on making survey-based attribution accessible and actionable for modern ecommerce brands, particularly those operating on Shopify. Under his leadership, Fairing has grown to serve thousands of brands and has become a recognized name in the conversation around post-iOS 14 measurement solutions. His work sits at the intersection of consumer psychology, data privacy, and performance marketing, making him a notable voice in discussions about the future of marketing measurement. Before founding Fairing, Bahr built experience in ecommerce and digital marketing, giving him firsthand insight into the attribution challenges that brands face. He is frequently cited in industry media and speaks at ecommerce and marketing conferences on topics related to attribution, zero-party data, and the evolving measurement landscape.

Last updated Sep 26, 2026 by ATDb automated enrichment