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Marty Weintraub

Founder at aimClear

Weintraub is known for pioneering psychographic and interest-based audience targeting methodologies in paid social advertising, particularly his use of Boolean search and advanced platform features to reach hyper-specific audience segments.

Thought LeaderDuluth, Minnesota, United States20+ years in industry

Last updated May 30, 2026 by the ATDb Editorial Team

Bio

Marty Weintraub is best known as the founder of aimClear, a Duluth, Minnesota-based digital marketing agency that became a recognized leader in paid social advertising, psychographic audience targeting, and programmatic strategy. He is widely credited with advancing the industry's understanding of how to use Boolean logic, graph search, and platform-native tools to construct highly granular audience segments — techniques that influenced a generation of social media advertisers and helped establish paid social as a rigorous, data-driven discipline rather than a brand awareness afterthought. Weintraub built aimClear into an award-winning agency with a reputation for technical depth and measurable performance, earning recognition from major industry bodies including the US Search Awards and others. His agency's work spans B2B and B2C clients across verticals, with particular strength in integrating paid social with broader programmatic and search strategies. He has authored training curricula and written extensively on advanced targeting methodologies, contributing to the professional development of thousands of digital marketers. As an international conference speaker, Weintraub is a fixture at events including SMX, Pubcon, SearchLove, and Social Media Marketing World, where he is known for dense, technically sophisticated presentations that push practitioners beyond surface-level platform use. His influence extends through his writing, agency work, and mentorship, making him one of the more enduring practitioner-educators in the AdTech and digital marketing space.

Previous Roles

Author & Trainer

Third Door Media / Search Engine Land (2010s)

Conference Speaker & Educator

SMX / Search Marketing Expo (2008-present)

Expertise
Paid Social AdvertisingPsychographic TargetingAudience ResearchBoolean Search TargetingFacebook AdsLinkedIn AdvertisingProgrammatic AdvertisingSocial Media Strategy
Notable Achievements
  • Founded aimClear, growing it into a nationally recognized paid social and digital marketing agency
  • Authored 'Killer Facebook Ads,' a widely read book on advanced Facebook advertising strategy
  • Pioneered Boolean and graph search audience targeting methodologies adopted broadly across the industry
  • Regular keynote and featured speaker at SMX, Pubcon, SearchLove, and Social Media Marketing World
Awards
US Search Awards recognition for aimClear agency workNamed among top influencers in paid social and digital marketing by multiple industry publications
Speaking Topics
Psychographic audience targetingAdvanced paid social advertising strategyBoolean search for audience researchFacebook and LinkedIn advertisingProgrammatic and social media integrationAudience segmentation and persona development
Publications
  • Killer Facebook Ads (Wiley/Sybex, 2011)
  • Contributor to Search Engine Land and Marketing Land
  • aimClear Blog — ongoing thought leadership on paid social and audience targeting