Marlow Nickell

Marlow Nickell is best known as the co-founder and CEO of Grocery TV, a retail media network that has rapidly scaled to become one of the largest in-store digital advertising platforms in the United States. Under his leadership, Grocery TV has built a network of digital screens across thousands of grocery stores, enabling CPG brands and advertisers to reach shoppers at the point of purchase through programmatic and direct-sold advertising. His work sits at the intersection of retail media, out-of-home advertising, and programmatic technology, making him a notable operator in the fast-evolving retail media space. Nickell co-founded Grocery TV with a vision to modernize the in-store advertising experience, leveraging data-driven targeting and measurement capabilities that have historically been difficult to achieve in physical retail environments. The company has grown significantly, partnering with major grocery chains and integrating with programmatic demand sources to give advertisers scalable access to in-store inventory. This positions Grocery TV as a key player in the broader retail media boom driven by the deprecation of third-party cookies and brands' desire for closed-loop attribution. As CEO, Nickell has been instrumental in shaping Grocery TV's go-to-market strategy, technology infrastructure, and partnerships within the AdTech ecosystem. He is recognized as an emerging voice in retail media and in-store advertising, contributing to conversations about how physical retail can compete with digital channels for advertising dollars and measurement sophistication.

Last updated Sep 9, 2026 by ATDb automated enrichment