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Mark Jablonowski

Operator

Mark Jablonowski is best known as a co-founder and Managing Partner of DSPolitical, one of the first demand-side platforms (DSPs) purpose-built for political advertising, specifically serving Democratic candidates, progressive causes, and allied organizations. Since its founding around 2012, DSPolitical has been at the forefront of applying programmatic advertising technology to electoral politics, helping campaigns reach voters with precision targeting across display, video, mobile, and connected TV inventory. Jablonowski has been instrumental in translating commercial AdTech innovations into the unique compliance and targeting requirements of political advertising. Under Jablonowski's technical and operational leadership, DSPolitical has grown to serve major Democratic campaigns at the federal, state, and local levels, as well as advocacy organizations and PACs. He has been a consistent voice on the intersection of data-driven advertising and democratic participation, navigating the complex landscape of voter file data integration, digital identity, and the evolving regulatory environment around political ad transparency. His work has helped legitimize programmatic buying as a core channel for political media strategy. Jablonowski is regarded as a practitioner-operator who bridges the worlds of AdTech infrastructure and political strategy. He has spoken at industry events on topics including political programmatic advertising, voter targeting, and the application of commercial digital advertising tools to civic engagement. His career reflects a distinctive niche within AdTech where technology, data, and democratic politics converge.

Last updated Aug 5, 2026 by ATDb automated enrichment

Role
Managing Partner
Company
DSPolitical
Based
Washington, DC, USA

AI-drafted from public sourcesno sources yet

Years in industry
15 years

Bio

Mark Jablonowski is best known as a co-founder and Managing Partner of DSPolitical, one of the first demand-side platforms (DSPs) purpose-built for political advertising, specifically serving Democratic candidates, progressive causes, and allied organizations. Since its founding around 2012, DSPolitical has been at the forefront of applying programmatic advertising technology to electoral politics, helping campaigns reach voters with precision targeting across display, video, mobile, and connected TV inventory. Jablonowski has been instrumental in translating commercial AdTech innovations into the unique compliance and targeting requirements of political advertising. Under Jablonowski's technical and operational leadership, DSPolitical has grown to serve major Democratic campaigns at the federal, state, and local levels, as well as advocacy organizations and PACs. He has been a consistent voice on the intersection of data-driven advertising and democratic participation, navigating the complex landscape of voter file data integration, digital identity, and the evolving regulatory environment around political ad transparency. His work has helped legitimize programmatic buying as a core channel for political media strategy. Jablonowski is regarded as a practitioner-operator who bridges the worlds of AdTech infrastructure and political strategy. He has spoken at industry events on topics including political programmatic advertising, voter targeting, and the application of commercial digital advertising tools to civic engagement. His career reflects a distinctive niche within AdTech where technology, data, and democratic politics converge.

Expertise & education

Expertise

Programmatic AdvertisingPolitical Advertising TechnologyDemand-Side Platforms (DSP)Voter Targeting and DataConnected TV AdvertisingDigital Media StrategyVoter File Data IntegrationAd Targeting and Audience Segmentation

Speaking topics

Programmatic advertising in political campaignsVoter targeting and data-driven digital advertisingConnected TV and digital video for political advertisersAd tech infrastructure for political and advocacy organizations

Recognition

Notable achievements

  • Co-founded DSPolitical, one of the first DSPs built specifically for Democratic and progressive political advertising
  • Helped pioneer the use of programmatic advertising technology in U.S. electoral campaigns
  • Scaled DSPolitical to serve major federal and state-level Democratic campaigns across multiple election cycles