Head of Media & Entertainment Investment Banking at Solomon Partners
Boidman is known for being one of Wall Street's foremost advisors on AdTech and media M&A, with a track record of landmark transactions that have shaped the programmatic advertising industry's consolidation.
Last updated Mar 28, 2026 by AI Enrichment
Mark Boidman is one of the most recognized investment bankers operating at the intersection of media, entertainment, and advertising technology. As Head of Media & Entertainment Investment Banking at Solomon Partners (formerly PJ Solomon), he has built a reputation as a go-to advisor for landmark transactions in the AdTech and programmatic advertising ecosystem, having guided companies through complex M&A processes, strategic partnerships, and capital raises that have defined the modern digital advertising industry. Over a career spanning more than 15 years, Boidman has advised on transactions involving major players across the AdTech stack — from demand-side platforms and supply-side platforms to data and identity companies. His deep domain expertise allows him to bridge the gap between financial strategy and the technical realities of programmatic advertising, making him a trusted voice for both buyers and sellers navigating an increasingly consolidated market. He has been involved in notable deals across out-of-home advertising, streaming media, and digital marketing technology. Boidman is also a frequent speaker and commentator on AdTech industry trends, M&A activity, and the evolving media landscape. He regularly appears at industry conferences and contributes perspectives on topics such as identity resolution, the deprecation of third-party cookies, and the convergence of linear and digital advertising. His dual fluency in finance and technology has made him a sought-after analyst and strategic advisor well beyond traditional investment banking circles.
PJ Solomon (prior to rebrand to Solomon Partners)
Bear Stearns (early career)