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MK

Maria Koutsoudakis

Operator

Maria Koutsoudakis serves as Chief Brand Officer at VodafoneThree, the combined entity formed from the merger of Vodafone UK and Three UK. In this role she is responsible for shaping the brand identity and marketing direction of one of the UK's largest telecoms operators as it navigates the significant challenge of integrating two distinct consumer brands. Her appointment to the CBO role reflects the strategic importance the merged business places on brand as a driver of customer retention and growth in a competitive market. Koutsoudakis has been publicly associated with the post-merger brand strategy, including commentary on how VodafoneThree intends to balance Three's historically youth-oriented positioning with the broader Vodafone brand heritage. Beyond this, specific details of her earlier career history are not fully confirmed in available public sources.

Last updated Oct 11, 2026 by ATDb automated enrichment

Role
Chief Brand Officer
Company
VodafoneThree
Based
London, United Kingdom

AI-drafted from public sources1 source cited

Years in industry
15 years

Bio

Maria Koutsoudakis serves as Chief Brand Officer at VodafoneThree, the combined entity formed from the merger of Vodafone UK and Three UK. In this role she is responsible for shaping the brand identity and marketing direction of one of the UK's largest telecoms operators as it navigates the significant challenge of integrating two distinct consumer brands. Her appointment to the CBO role reflects the strategic importance the merged business places on brand as a driver of customer retention and growth in a competitive market. Koutsoudakis has been publicly associated with the post-merger brand strategy, including commentary on how VodafoneThree intends to balance Three's historically youth-oriented positioning with the broader Vodafone brand heritage. Beyond this, specific details of her earlier career history are not fully confirmed in available public sources.

Expertise & education

Expertise

Brand StrategyTelecoms MarketingBrand IntegrationConsumer MarketingBrand Positioning

Recognition

Notable achievements

  • Appointed Chief Brand Officer of VodafoneThree following the merger of Vodafone UK and Three UK