Marcos Dreher

Executive

Covers the LATAM geographic axis and the retail media specialization axis simultaneously — a holdco leader in an underrepresented region and emerging channel.

Role: VP, Retail Media & CommerceCompany: OMD Brazil

Last updated Jun 26, 2026 by the ATDb Editorial Team

Bio

Marcos Dreher leads retail media strategy and commerce activation for OMD across Brazil and Latin America, building programmatic connections between major Brazilian retailers and FMCG advertisers. He has been a vocal advocate for standardized retail media measurement in LATAM through IAB Brasil working groups.

Expertise & education

Expertise

Retail MediaCommerce AdvertisingLATAM Markets