Marc Maurer

Marc Maurer serves as Co-CEO of On (On Running), the Swiss athletic footwear and apparel brand co-founded by former professional athlete Olivier Bernhard along with David Allemann and Caspar Coppetti. Maurer has been instrumental in driving On's rapid global expansion, helping guide the company through its landmark IPO on the New York Stock Exchange in September 2021, which valued the company at over $7 billion. Under his leadership, On has grown into one of the fastest-growing premium sportswear brands in the world, with a strong direct-to-consumer digital strategy and high-profile partnerships including with tennis legend Roger Federer. Maurer joined On in its earlier growth stages and has played a central role in shaping the company's commercial and operational strategy. His focus on brand positioning, digital commerce, and performance marketing has been a key driver of On's ability to compete with established giants like Nike and Adidas while maintaining premium pricing and brand integrity. The company has consistently posted strong revenue growth and expanded its presence across North America, Europe, and Asia-Pacific markets. While Marc Maurer's background is primarily in consumer goods and brand growth, his leadership of On's marketing technology stack, digital advertising strategy, and data-driven customer acquisition efforts places him at the intersection of performance marketing and brand building. On's sophisticated approach to digital media buying and customer engagement reflects the modern convergence of brand and performance advertising.

Last updated Oct 14, 2026 by the ATDb Editorial Team