Maggie Zhang
Maggie Zhang serves as Director of Measurement (North America) at Netflix, where she leads measurement strategy and capabilities for the company's growing advertising business. Netflix launched its ad-supported tier in late 2022 and has been rapidly building out its measurement infrastructure to give advertisers the tools and third-party verification they need to evaluate campaign performance on the platform. In this role, Zhang is central to defining how Netflix demonstrates value to advertisers across brand and performance metrics. Beyond her current role, specific details of her prior career trajectory and earlier positions are not sufficiently documented in available public sources to describe with confidence.
Last updated Oct 22, 2026 by ATDb automated enrichment
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Bio
Maggie Zhang serves as Director of Measurement (North America) at Netflix, where she leads measurement strategy and capabilities for the company's growing advertising business. Netflix launched its ad-supported tier in late 2022 and has been rapidly building out its measurement infrastructure to give advertisers the tools and third-party verification they need to evaluate campaign performance on the platform. In this role, Zhang is central to defining how Netflix demonstrates value to advertisers across brand and performance metrics. Beyond her current role, specific details of her prior career trajectory and earlier positions are not sufficiently documented in available public sources to describe with confidence.