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Luis de la Cámara

Operator

Luis de la Cámara is the Chief Marketing Officer at Smadex, a programmatic mobile advertising platform and DSP focused on user acquisition for app marketers. In this role he oversees the company's global marketing strategy, brand positioning, and communications efforts within the competitive mobile AdTech space. Smadex, headquartered in Barcelona and part of the Entravision group, serves performance-driven advertisers seeking scalable mobile user acquisition solutions.

Last updated Oct 17, 2026 by ATDb automated enrichment

Role
Chief Marketing Officer
Company
Smadex
Based
Barcelona, Spain

AI-drafted from public sources1 source cited

Years in industry
10 years

Bio

Luis de la Cámara is the Chief Marketing Officer at Smadex, a programmatic mobile advertising platform and DSP focused on user acquisition for app marketers. In this role he oversees the company's global marketing strategy, brand positioning, and communications efforts within the competitive mobile AdTech space. Smadex, headquartered in Barcelona and part of the Entravision group, serves performance-driven advertisers seeking scalable mobile user acquisition solutions.

Expertise & education

Expertise

Programmatic AdvertisingMobile AdvertisingUser AcquisitionDemand-Side Platforms (DSP)AdTech MarketingBrand StrategyPerformance Marketing