Lou Paskalis

Lou Paskalis is one of the most influential and outspoken voices in digital advertising, widely recognized for his relentless advocacy on behalf of advertisers in the fight against ad fraud, brand safety failures, and opacity in the programmatic ecosystem. As a former steward of one of the largest media budgets in corporate America at Bank of America, he brings rare credibility to his critiques of major platforms and the broader digital supply chain — speaking not as an outside observer but as someone who lived the consequences of systemic dysfunction at scale. Paskalis spent over a decade at Bank of America, rising to Executive Vice President of Media, Enterprise Marketing, and Customer Engagement, where he was responsible for shaping how one of the world's largest financial institutions invested in media. During this time, he became a prominent industry figure, frequently challenging platforms like Google, Facebook, and Twitter to meet higher standards of transparency, measurement, and brand safety. His willingness to publicly name and pressure major tech companies made him a distinctive and respected voice among CMOs and media buyers. Following his tenure at Bank of America, Paskalis founded AJL Advisory, a consultancy focused on media quality, advertiser rights, and digital advertising best practices. He has served in advisory and board capacities across the industry and remains a sought-after speaker at major conferences including Cannes Lions, the ANA Media Conference, and Advertising Week. He is known for his sharp commentary on the responsibilities of platforms, the failures of self-regulation, and the need for advertisers to exercise greater collective leverage in demanding accountability from the media ecosystem.

Last updated Jun 6, 2026 by the ATDb Editorial Team