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Liz Roche

Operator

Liz Roche serves as VP of Media and Measurement at Albertsons Media Collective, the retail media arm of Albertsons Companies, one of the largest food and drug retailers in the United States. In this role she oversees media strategy and measurement capabilities for the network, helping brands connect advertising investment to measurable sales outcomes using Albertsons' first-party shopper data.

Last updated Oct 25, 2026 by ATDb automated enrichment

Role
VP of Media and Measurement
Company
Albertsons Media Collective
Based
United States

AI-drafted from public sources1 source cited

Years in industry
15 years

Bio

Liz Roche serves as VP of Media and Measurement at Albertsons Media Collective, the retail media arm of Albertsons Companies, one of the largest food and drug retailers in the United States. In this role she oversees media strategy and measurement capabilities for the network, helping brands connect advertising investment to measurable sales outcomes using Albertsons' first-party shopper data.

Expertise & education

Expertise

Retail MediaMedia MeasurementFirst-Party DataClosed-Loop AttributionShopper MarketingCPG AdvertisingMedia Strategy