Liz Heller

Head of Music and Entertainment Partnerships at TikTok

TikTok's growing dominance in social advertising makes its senior partnership executives highly relevant to the AdTech ecosystem, particularly around creator-led ad formats.

Last updated Apr 23, 2026 by the ATDb Editorial Team

Bio

Liz Heller is a senior executive at TikTok overseeing music and entertainment partnerships, bridging content creator ecosystems with advertising opportunities on the platform. Her work sits at the intersection of creator economy monetization and brand advertising on one of the world's fastest-growing ad platforms.

Expertise

Creator EconomySocial Media AdvertisingPlatform Partnerships