Lindsay Hettling

Lindsay Hettling is a media and advertising technology professional known for leading digital media strategy at Domino's, one of the most digitally forward quick-service restaurant brands in the world. In her role, she oversees media planning, buying, and the integration of data-driven advertising solutions that connect Domino's with consumers across digital and traditional channels. Her work sits at the intersection of brand marketing and performance media, leveraging programmatic tools and audience targeting to drive measurable business outcomes. Hettling's career reflects a trajectory through agency and brand-side roles, giving her a well-rounded perspective on both the buy-side execution and strategic media planning that defines modern AdTech practice. Her experience navigating the evolving landscape of digital advertising — including shifts in identity resolution, connected TV, and first-party data strategies — positions her as a practitioner deeply engaged with the challenges facing major advertisers today. At Domino's, a brand renowned for its technology-first approach to customer experience, Hettling contributes to media initiatives that align with the company's broader digital transformation. Her work encompasses vendor relationships, media measurement, and the application of emerging ad technologies to a large-scale national advertiser context.

Last updated Sep 27, 2026 by the ATDb Editorial Team