Lia Haberman
Founder & Author at ICYMI Newsletter
Represents the trade press/analyst axis covering the creator economy and social AdTech intersection; newsletters like ICYMI have become primary information sources for practitioners and are underrepresented in traditional AdTech databases.
Last updated Jun 3, 2026 by the ATDb Editorial Team
Lia Haberman is the founder of ICYMI, an influential newsletter covering the creator economy, social media advertising, and influencer marketing technology that sits at the intersection of AdTech and the creator monetization ecosystem. She is also an adjunct professor at UCLA Extension teaching social media marketing. Her analysis of platform advertising products and creator monetization tools is widely read by AdTech practitioners.