Lia Haberman

Lia Haberman is best known as the founder and author of ICYMI, a newsletter focused on social media platforms, the creator economy, and digital marketing strategy. The newsletter has built a substantial following among marketers, brand strategists, and media professionals seeking sharp, curated analysis of fast-moving developments in social and influencer marketing. Beyond the newsletter, Haberman is an adjunct professor at UCLA Extension, where she teaches courses on influencer marketing and social media strategy, bringing practitioner-level insight into the classroom. Her career spans brand marketing and digital strategy, and she has worked with major consumer brands and agencies before focusing on her newsletter and teaching. Haberman is a recognized voice in the creator economy and influencer marketing space, frequently cited in industry press and invited to speak on topics ranging from platform strategy to the evolving relationship between brands and creators.

Last updated Oct 11, 2026 by ATDb automated enrichment