Lex Josephs

Lex Josephs serves as Chief Revenue Officer at TripleLift, one of the industry's leading programmatic native advertising platforms, where she oversees revenue strategy, sales operations, and go-to-market execution. Her leadership has been central to TripleLift's expansion beyond native display into connected television (CTV) and streaming environments, positioning the company as a multi-format programmatic powerhouse at a time when advertisers are increasingly seeking brand-safe, high-quality inventory at scale. Josephs brings extensive experience in digital media and advertising sales to her role, having built a career navigating the intersection of premium content and programmatic technology. Her background spans publisher-side and platform-side roles, giving her a nuanced understanding of both supply and demand dynamics in the open web ecosystem. She is known for building and scaling high-performance revenue teams and for translating complex programmatic capabilities into clear value propositions for brand and agency partners. At TripleLift, she has helped the company grow its footprint with major holding companies and independent agencies, while also advancing the platform's CTV and retail media offerings. Her work reflects a broader industry shift toward contextual, native, and non-interruptive ad formats as alternatives to legacy display and pre-roll formats.

• Led TripleLift's revenue expansion into CTV and streaming advertising formats
• Scaled TripleLift's sales organization to support growth across major agency holding companies and independent agencies
• Helped position TripleLift as a top-tier programmatic native platform in a competitive supply-side landscape