Chief Marketing Officer at Wurl
Bradshaw-Zanger is known for leading marketing at Wurl, one of CTV's key infrastructure and content distribution platforms, and for articulating the value of programmatic streaming advertising to both content owners and brand advertisers.
Last updated Feb 27, 2026 by AI Enrichment
Lex Bradshaw-Zanger serves as Chief Marketing Officer at Wurl, a leading connected TV advertising and content distribution platform backed by AppLovin. In this role, she leads marketing strategy for a company that sits at the infrastructure layer of the streaming economy, helping content owners distribute programming across platforms and enabling advertisers to reach audiences programmatically in CTV environments. Her work is central to how Wurl positions itself amid rapid consolidation and evolution in the streaming advertising space. Bradshaw-Zanger brings substantial experience in marketing technology and digital media to her role, with a career that has spanned brand strategy, go-to-market execution, and thought leadership in AdTech and streaming media. She has been a visible voice on topics including the maturation of CTV advertising, the shift of linear TV budgets to streaming, and the technological infrastructure required to support programmatic buying in connected TV environments. As CTV advertising has grown into one of the most contested and fastest-growing segments of the digital advertising market, Bradshaw-Zanger has helped position Wurl as an essential partner for both content publishers and advertisers navigating fragmentation across streaming platforms. Her expertise bridges the technical complexity of CTV infrastructure with accessible marketing narratives aimed at both buy-side and sell-side audiences.