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Lex Bradshaw-Zanger

Chief Marketing & Digital Officer, SAPMENA at L'Oréal

Regional marketing and digital transformation leadership in beauty

OperatorLos Angeles, California, United States15+ years in industry

Last updated May 31, 2026 by the ATDb Editorial Team · Connections updated May 31, 2026

Bio

Lex Bradshaw-Zanger serves as Chief Marketing & Digital Officer, SAPMENA at L'Oréal, where she leads marketing and digital strategy across the South Asia Pacific, Middle East, and North Africa region. She brings deep expertise in marketing technology, digital media, and brand strategy to one of the world's leading beauty companies.

Expertise
Connected TV (CTV) AdvertisingProgrammatic AdvertisingStreaming Media MarketingContent DistributionGo-to-Market StrategyBrand PositioningAdTech MarketingDigital Media
Notable Achievements
  • Led marketing strategy at Wurl during a period of significant growth in CTV advertising adoption and platform expansion
  • Established Wurl's thought leadership positioning in the competitive CTV infrastructure and advertising technology market
Speaking Topics
The evolution of television advertisingProgrammatic CTVStreaming infrastructure and content distributionCTV monetization strategiesThe shift from linear to streaming advertising
Connections