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Lex Bradshaw-Zanger

Thought Leader

Lex Bradshaw-Zanger serves as Chief Marketing & Digital Officer, SAPMENA at L'Oréal, where she leads marketing and digital strategy across the South Asia Pacific, Middle East, and North Africa region. She brings deep expertise in marketing technology, digital media, and brand strategy to one of the world's leading beauty companies.

Last updated Sep 27, 2026 by the ATDb Editorial Team

Role
Chief Marketing & Digital Officer, SAPMENA
Company
L'Oréal
Based
Singapore, California, Singapore

AI-drafted from public sources2 sources cited

Years in industry
15 years

Bio

Lex Bradshaw-Zanger serves as Chief Marketing & Digital Officer, SAPMENA at L'Oréal, where she leads marketing and digital strategy across the South Asia Pacific, Middle East, and North Africa region. She brings deep expertise in marketing technology, digital media, and brand strategy to one of the world's leading beauty companies.

Expertise & education

Expertise

Marketing TechnologyDigital Media StrategyBrand StrategyData-Driven MarketingBeauty Industry Digital TransformationSocial CommerceConsumer EngagementRegional Marketing (APAC, MENA)

Education

  • Details not publicly confirmed

Speaking topics

Digital transformation in beauty and consumer goodsMarketing technology and data-driven brand strategyRegional marketing across diverse markets (APAC, MENA)The future of social commerce and influencer marketingResponsible and inclusive marketing

Recognition

Notable achievements

  • Named to Campaign Asia's Asia-Pacific Power List 2025
  • Featured as a 'Candid CMO' by the World Federation of Advertisers (WFA) in February 2025
  • Led digital and marketing transformation for L'Oréal across one of its most diverse and high-growth regional zones, spanning South Asia Pacific, Middle East, and North Africa

Awards

Campaign Asia-Pacific Power List 2025