Laurie Jacoby

Laurie Jacoby is a seasoned advertising and media monetization executive known for bridging traditional media sales with emerging digital and programmatic revenue strategies. At Brooklyn Sports & Entertainment, the parent organization overseeing Barclays Center and other venues, she has played a key role in developing advertising and sponsorship frameworks that leverage both physical and digital inventory in high-traffic live entertainment environments. Jacoby's career spans senior roles across media and advertising sales organizations, where she has developed expertise in integrated sponsorship packages, digital out-of-home, and audience-based advertising solutions. Her background reflects a broader industry shift toward data-informed sponsorship and advertising deals that blend brand visibility with measurable audience engagement. Her work at the intersection of sports, entertainment, and advertising technology positions her as a practitioner who understands how premium live event environments can be monetized through modern advertising infrastructure, including programmatic DOOH and targeted digital campaigns tied to venue audiences.

Last updated Aug 5, 2026 by ATDb automated enrichment · Connections updated Aug 10, 2026