Laurence Thomson
Laurence Thomson is a senior creative executive at M&C Saatchi, where he has served in a global creative leadership capacity, helping to shape the agency's creative output across international markets. He is recognized within the advertising industry for his work at the intersection of brand storytelling and modern media, including data-informed and technology-enabled creative strategies that reflect the evolving AdTech landscape. Thomson's career has been rooted in traditional and digital advertising agency environments, with a trajectory that has taken him through senior creative roles before reaching global leadership at M&C Saatchi. His work spans brand campaigns, digital transformation initiatives, and creative frameworks that account for programmatic and targeted media environments. As a creative leader at one of the UK's most prominent independent agency networks, Thomson represents the agency-side perspective on how creative and technology intersect — a viewpoint increasingly relevant as AdTech platforms reshape how advertising is conceived, produced, and delivered. His influence is felt more in the creative and strategic dimensions of advertising than in the technical infrastructure of AdTech itself.
Last updated Jun 24, 2026 by ATDb automated enrichment · Connections updated Jun 29, 2026
- Years in industry
- 20 years
Bio
Laurence Thomson is a senior creative executive at M&C Saatchi, where he has served in a global creative leadership capacity, helping to shape the agency's creative output across international markets. He is recognized within the advertising industry for his work at the intersection of brand storytelling and modern media, including data-informed and technology-enabled creative strategies that reflect the evolving AdTech landscape. Thomson's career has been rooted in traditional and digital advertising agency environments, with a trajectory that has taken him through senior creative roles before reaching global leadership at M&C Saatchi. His work spans brand campaigns, digital transformation initiatives, and creative frameworks that account for programmatic and targeted media environments. As a creative leader at one of the UK's most prominent independent agency networks, Thomson represents the agency-side perspective on how creative and technology intersect — a viewpoint increasingly relevant as AdTech platforms reshape how advertising is conceived, produced, and delivered. His influence is felt more in the creative and strategic dimensions of advertising than in the technical infrastructure of AdTech itself.
Career
Chief Creative Officer
M&C Saatchi · prior to global role
Senior Creative Leader
Various agencies · early career
Expertise & education
Expertise
Speaking topics
Recognition
Notable achievements
- Appointed to global creative leadership role at M&C Saatchi, one of the UK's leading independent agency networks
- Oversaw creative output across multiple international markets for M&C Saatchi