Larry Freedman

Larry Freedman is a senior revenue and partnerships executive at Los Angeles FC (LAFC), one of Major League Soccer's marquee franchises, where he oversees sponsorship sales, media partnerships, and commercial revenue strategy. His work sits at the intersection of sports marketing and modern advertising technology, as professional sports organizations increasingly leverage data, streaming platforms, and programmatic channels to monetize fan engagement and deliver measurable value to brand partners. Freedman has built his career in sports business and entertainment, developing expertise in structuring high-value sponsorship deals, integrated media packages, and digital advertising partnerships. At LAFC, he has been part of a leadership team that has positioned the club as one of the most commercially innovative in MLS, attracting major brand partners and leveraging the club's premium stadium, Banc of California Stadium, as a media and experiential platform. His role reflects the broader convergence of sports media rights and AdTech, as rights holders increasingly use first-party fan data, OTT streaming inventory, and digital out-of-home assets to compete for advertising budgets traditionally allocated to linear television and digital platforms.

Last updated Jun 24, 2026 by ATDb automated enrichment