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Larry Freedman

Operator

Larry Freedman serves as President of Business Operations at Los Angeles FC (LAFC), one of Major League Soccer's marquee franchises. In this role he oversees the club's commercial operations, including sponsorship sales, media rights, marketing, and revenue generation — functions central to how a modern sports property monetizes its brand and audience. He was signed to a multi-year contract extension alongside sporting executive John Thorrington, reflecting the club's confidence in his leadership of the business side of the organization. LAFC competes in MLS and plays its home matches at BMO Stadium in Los Angeles. The club has established itself as one of the league's top-performing franchises both on the pitch and commercially, with a strong sponsorship portfolio and media presence that Freedman's operations division supports.

Last updated Oct 11, 2026 by ATDb automated enrichment

Role
President of Business Operations
Company
LAFC
Based
Los Angeles, California, United States

AI-drafted from public sources1 source cited

Years in industry
15 years

Bio

Larry Freedman serves as President of Business Operations at Los Angeles FC (LAFC), one of Major League Soccer's marquee franchises. In this role he oversees the club's commercial operations, including sponsorship sales, media rights, marketing, and revenue generation — functions central to how a modern sports property monetizes its brand and audience. He was signed to a multi-year contract extension alongside sporting executive John Thorrington, reflecting the club's confidence in his leadership of the business side of the organization. LAFC competes in MLS and plays its home matches at BMO Stadium in Los Angeles. The club has established itself as one of the league's top-performing franchises both on the pitch and commercially, with a strong sponsorship portfolio and media presence that Freedman's operations division supports.

Expertise & education

Expertise

Sports Business OperationsSponsorship SalesMedia RightsRevenue StrategySports MarketingPartnership DevelopmentMajor League Soccer

Recognition

Notable achievements

  • Signed to a multi-year contract extension at LAFC alongside sporting president John Thorrington, underscoring his central role in the club's long-term strategy