Larissa Vince

Larissa Vince is a senior advertising and media industry executive best known for her leadership roles at major agency networks and her strategic advisory work through Catbird Seat. She has built a reputation for guiding organizations through complex business transformations, commercial strategy, and the evolving intersection of media, technology, and data-driven advertising. Vince previously served as CEO of TBWA\London, one of the UK's most prominent creative agencies, where she led the agency's strategic direction and commercial growth. Prior to that, she held senior roles within the broader agency and media ecosystem, developing deep expertise in brand strategy, agency operations, and the commercial frameworks that underpin modern advertising. Her career spans both creative and media disciplines, giving her a cross-functional perspective that is relatively rare in the industry. Through Catbird Seat, Vince now operates as a strategic consultant and advisor, working with AdTech vendors, media owners, and agency groups on growth strategy, leadership, and navigating the rapidly shifting advertising landscape. Her influence is felt particularly in the UK market, where she is regarded as a thoughtful voice on the future of agencies, media investment, and the role of technology in creative and media convergence.

Last updated Jul 10, 2026 by ATDb automated enrichment