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Lara Barmish

Operator

Lara Barmish serves as Group Director of Consumables at Walmart Connect, the retail media arm of Walmart that connects brands with shoppers across Walmart's owned and operated properties. In this role, she leads advertising and media strategy for the consumables category, working with brands to drive performance through Walmart's retail media network.

Last updated Oct 25, 2026 by ATDb automated enrichment

Role
Group Director of Consumables
Company
Walmart Connect
Based
United States

AI-drafted from public sources1 source cited

Bio

Lara Barmish serves as Group Director of Consumables at Walmart Connect, the retail media arm of Walmart that connects brands with shoppers across Walmart's owned and operated properties. In this role, she leads advertising and media strategy for the consumables category, working with brands to drive performance through Walmart's retail media network.

Expertise & education

Expertise

Retail MediaShopper MarketingConsumables CategoryBrand PartnershipsDigital Advertising