Kristoffer Nelson

Founder

Nelson represents an important but underrepresented perspective in AdTech: the consumer-permissioned data model as an alternative to surveillance-based advertising. His work on BIGtoken addresses growing regulatory and consumer pressure around data ownership.

Role: Co-Founder & COOCompany: SRAX / BIGtoken

Last updated Jul 30, 2026 by the ATDb Editorial Team

Bio

Kristoffer Nelson co-founded SRAX and BIGtoken, a consumer-permissioned data marketplace that allows individuals to own and monetize their personal data. He has been a vocal advocate for consumer data rights and transparent data supply chains in advertising. His work sits at the intersection of identity, consent management, and data ethics in AdTech.

Expertise & education

Expertise

Consumer Data RightsIdentity ResolutionData Marketplace