Chief Research Officer at IAB
As the chief research officer at the IAB, Sruoginis produces some of the most widely cited research in digital advertising, making her a significant figure in shaping industry understanding.
Last updated Apr 23, 2026 by jonholm
Kristina Sruoginis leads research initiatives at the Interactive Advertising Bureau, producing influential studies on digital advertising trends, consumer behavior, and emerging media formats. Her research on topics including streaming advertising, retail media, and digital video shapes how advertisers and publishers understand market dynamics. She regularly presents findings at IAB conferences and to major brand and agency audiences.