Kristen Classi-Zummo

Kristen Classi-Zummo is an apparel industry expert and analyst at Circana (formerly NPD Group), where she serves as an industry adviser focused on the U.S. apparel market. She is known for providing data-driven insights on consumer spending trends, fashion retail performance, and shifting shopper behaviors across clothing categories. Her commentary and analysis are frequently cited in trade and consumer media covering the fashion and retail sectors. Classi-Zummo built her career in retail and consumer analytics, developing particular depth in apparel market trends. At Circana, she translates point-of-sale and consumer data into actionable intelligence for brands, retailers, and media, regularly appearing as a quoted expert in coverage of topics such as activewear, denim, and seasonal apparel trends.

Last updated Oct 25, 2026 by ATDb automated enrichment