Kirsty Hathaway

Kirsty Hathaway is a respected independent consultant in the UK AdTech and digital publishing ecosystem, known for her deep expertise in programmatic advertising, publisher monetisation strategy, and revenue operations. Having spent years on the publisher side of the industry, she brings a practitioner's perspective to helping media owners and technology companies navigate the complexities of the modern programmatic landscape, including identity solutions, header bidding, and the evolving privacy-first ecosystem. Hathaway built her reputation through senior roles at major UK publishers, most notably at Johnston Press (later rebranded as JPI Media), where she led programmatic and digital revenue strategy. Her work there gave her hands-on experience managing large-scale programmatic operations, vendor relationships, and audience monetisation at a time of significant industry transformation. She has been a vocal advocate for publisher interests in an ecosystem often dominated by buy-side and platform perspectives. Beyond her commercial work, Hathaway is recognised as a community builder and advocate for diversity in AdTech, particularly for women in the industry. She has been involved with initiatives and events that promote inclusion and knowledge-sharing across the UK digital advertising community, and is a sought-after speaker and commentator on publisher monetisation and programmatic strategy.

Last updated Sep 9, 2026 by ATDb automated enrichment