Kim Perell

Founder & CEO at 100.co

Building and scaling digital advertising businesses, from Adconion Direct to Amobee, and pioneering AI-driven brand development at 100.co

OperatorLos Angeles, California, United States20+ years in industry

Last updated May 31, 2026 by the ATDb Editorial Team

Bio

Kim Perell is the Founder & CEO of 100.co, an AI-driven consumer-brand builder she founded in 2021. She previously served as CEO of Amobee and as Founder & CEO of Adconion Direct, building a career at the forefront of digital advertising and AdTech. She is also a recognized angel investor and best-selling author.

Previous Roles

CEO

Amobee (2016–2019)

Founder & CEO

Adconion Direct

Expertise

Programmatic AdvertisingPerformance MarketingDigital Advertising TechnologyOmnichannel Marketing PlatformsData Management Platforms (DMP)Connected TV (CTV) AdvertisingAngel InvestingAdTech M&A

Education

BA, University of California, Santa Barbara

Notable Achievements

Grew and sold Adconion Direct for over $235 million
Led Amobee as CEO through multiple strategic acquisitions including Turn and Videology assets
Invested in over 100 startups as an angel investor
Published 'The Execution Factor' (McGraw-Hill, 2019)

Awards

Ernst & Young Entrepreneur of the YearCynopsis Top Women in Media

Speaking Topics

Entrepreneurship and ExecutionDigital Marketing and AdTech InnovationWomen in Technology and LeadershipAngel Investing and Startup GrowthScaling Technology Companies

Publications

The Execution Factor: The One Skill That Drives Success (McGraw-Hill, 2019)

Board Memberships

Young Presidents' Organization (YPO)

Advisory Roles

Various portfolio startup companies (100+ investments)