Keka Morelle
Keka Morelle is one of Latin America's most recognized creative leaders, serving as Chief Creative Officer at Ogilvy Latam. She has built a reputation for crafting culturally resonant campaigns that blend emotional storytelling with strategic brand thinking, earning recognition at major international award shows including Cannes Lions. Her work spans multiple categories and has helped define the creative voice of some of the region's most prominent brands. Throughout her career, Morelle has risen through the ranks of major advertising agencies in Brazil, developing deep expertise in integrated creative strategy, brand communications, and purpose-driven advertising. Her leadership at Ogilvy Latam has been marked by a commitment to diversity, inclusion, and elevating underrepresented voices in advertising, both in front of and behind the camera. As a senior creative executive in the Latin American market, Morelle is frequently cited as an influential figure in shaping the region's advertising landscape. She has been recognized on industry lists celebrating women in creative leadership and has contributed to elevating the profile of Brazilian and Latin American creativity on the global stage.
Last updated Jul 10, 2026 by ATDb automated enrichment
- Years in industry
- 20 years
Bio
Keka Morelle is one of Latin America's most recognized creative leaders, serving as Chief Creative Officer at Ogilvy Latam. She has built a reputation for crafting culturally resonant campaigns that blend emotional storytelling with strategic brand thinking, earning recognition at major international award shows including Cannes Lions. Her work spans multiple categories and has helped define the creative voice of some of the region's most prominent brands. Throughout her career, Morelle has risen through the ranks of major advertising agencies in Brazil, developing deep expertise in integrated creative strategy, brand communications, and purpose-driven advertising. Her leadership at Ogilvy Latam has been marked by a commitment to diversity, inclusion, and elevating underrepresented voices in advertising, both in front of and behind the camera. As a senior creative executive in the Latin American market, Morelle is frequently cited as an influential figure in shaping the region's advertising landscape. She has been recognized on industry lists celebrating women in creative leadership and has contributed to elevating the profile of Brazilian and Latin American creativity on the global stage.
Career
Executive Creative Director
Ogilvy Brazil · prior to Latam role
Creative Director
Various agencies, Brazil · earlier career
Expertise & education
Expertise
Speaking topics
Recognition
Notable achievements
- Appointed Chief Creative Officer of Ogilvy Latam, overseeing creative output across the Latin American region
- Led campaigns recognized at Cannes Lions and other major international advertising festivals
- Recognized as one of the leading female creative executives in Latin American advertising