KM
Katina Mountanos
Operator
Katina Mountanos is the founder and CEO of Kosterina, a premium Greek olive oil brand she built from direct-to-consumer into retail distribution including Whole Foods. Before Kosterina she led a team of marketers and operators that incubated new digital brands, and she has spoken at Adweek's Challenger Brands event.
Last updated Sep 27, 2026 by the ATDb Editorial Team
Role
Founder & CEO
Company
Kosterina
Based
New York, New York, United States
Bio
Katina Mountanos is the founder and CEO of Kosterina, a premium Greek olive oil brand she built from direct-to-consumer into retail distribution including Whole Foods. Before Kosterina she led a team of marketers and operators that incubated new digital brands, and she has spoken at Adweek's Challenger Brands event.
Expertise & education
Expertise
Direct-to-Consumer (DTC) Brand BuildingE-commerce GrowthContent MarketingSocial Media MarketingWellness and CPG BrandingEntrepreneurship
Education
- Bachelor's degree details not publicly confirmed
Speaking topics
Entrepreneurship and brand buildingMediterranean wellness and nutritionDTC e-commerce strategies
Recognition
Notable achievements
- Founded and scaled Kosterina into a nationally recognized premium olive oil and wellness brand
- Expanded Kosterina product line beyond olive oil into a broader Mediterranean wellness portfolio
- Built a strong DTC e-commerce presence leveraging digital and social channels