Katie Rigg-Smith

Founder at Say Robots

Rigg-Smith is known for leading addressability and data strategy in the CTV and advanced TV measurement space, helping advertisers connect campaign exposure to outcomes across fragmented viewing environments.

OperatorUnited Kingdom15+ years in industry

Last updated May 26, 2026 by the ATDb Editorial Team

Bio

Katie Rigg-Smith is the founder of Say Robots and a futurist and industry advisor. She spent more than two decades at Mindshare, including as CEO of Mindshare Australia and a global strategy leader, and is a prominent voice on the future of media and AI.

Previous Roles

Senior Director, Addressability

TVSquared (prior to Innovid acquisition)

Senior Programmatic & Data Role

Unknown

Expertise

Connected TV (CTV) MeasurementAddressable TV AdvertisingCross-Platform AttributionAdvanced TVProgrammatic AdvertisingIdentity ResolutionAudience TargetingTV Analytics

Notable Achievements

Led addressability strategy at TVSquared through and following its acquisition by Innovid
Contributed to development of cross-platform TV measurement frameworks for CTV advertisers

Speaking Topics

Addressable TV and CTV measurementCross-platform attribution for video advertisingIdentity and data strategy in a privacy-first TV ecosystem

Connections