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Katie Rigg-Smith
Katie Rigg-Smith is the founder of Say Robots and a futurist and industry advisor. She spent more than two decades at Mindshare, including as CEO of Mindshare Australia and a global strategy leader, and is a prominent voice on the future of media and AI.
Last updated Sep 27, 2026 by the ATDb Editorial Team
Role
Founder
Company
Say Robots
Based
United Kingdom
AI-drafted from public sources3 sources cited
- Years in industry
- 15 years
Bio
Katie Rigg-Smith is the founder of Say Robots and a futurist and industry advisor. She spent more than two decades at Mindshare, including as CEO of Mindshare Australia and a global strategy leader, and is a prominent voice on the future of media and AI.
Expertise & education
Expertise
Connected TV (CTV) MeasurementAddressable TV AdvertisingCross-Platform AttributionAdvanced TVProgrammatic AdvertisingIdentity ResolutionAudience TargetingTV Analytics
Speaking topics
Addressable TV and CTV measurementCross-platform attribution for video advertisingIdentity and data strategy in a privacy-first TV ecosystem
Recognition
Notable achievements
- Led addressability strategy at TVSquared through and following its acquisition by Innovid
- Contributed to development of cross-platform TV measurement frameworks for CTV advertisers