Kashif Zafar
Kashif Zafar is the CEO of Xnurta, an AI-driven advertising intelligence and optimization platform built for Amazon and retail media. Xnurta provides brands and agencies with tools to manage, analyze, and automate their sponsored advertising campaigns at scale, sitting at the intersection of e-commerce and programmatic advertising technology. Zafar brings a background in technology and digital advertising, with experience spanning e-commerce advertising and retail media — a fast-growing segment of the broader digital advertising ecosystem. Under his leadership, Xnurta has positioned itself as a specialist platform for advertisers seeking to maximize return on ad spend within Amazon's advertising ecosystem.
Last updated Oct 25, 2026 by ATDb automated enrichment
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Bio
Kashif Zafar is the CEO of Xnurta, an AI-driven advertising intelligence and optimization platform built for Amazon and retail media. Xnurta provides brands and agencies with tools to manage, analyze, and automate their sponsored advertising campaigns at scale, sitting at the intersection of e-commerce and programmatic advertising technology. Zafar brings a background in technology and digital advertising, with experience spanning e-commerce advertising and retail media — a fast-growing segment of the broader digital advertising ecosystem. Under his leadership, Xnurta has positioned itself as a specialist platform for advertisers seeking to maximize return on ad spend within Amazon's advertising ecosystem.