Justin Parnell

Justin Parnell is a senior marketing executive at Mondelēz International, where he serves as Senior Vice President of Marketing and Insights, overseeing brand strategy, consumer insights, and marketing effectiveness across the company's North American portfolio. In this role, he is responsible for shaping how iconic snack brands connect with consumers through data-driven marketing, creative excellence, and a deep understanding of shopper behavior. His work spans traditional and digital media, with a focus on building brand equity while driving measurable business outcomes. Parnell has built his career in consumer packaged goods marketing, developing expertise in brand management, consumer insights, and integrated marketing communications. His tenure at Mondelēz has positioned him as a key architect of the company's marketing transformation, including efforts to modernize how the company uses data and insights to inform creative and media decisions. He has been a vocal advocate for the role of consumer understanding in driving marketing effectiveness. As a senior leader at one of the world's largest snacking companies — with a portfolio that includes Oreo, Cadbury, Ritz, Chips Ahoy!, and Triscuit — Parnell operates at the intersection of brand building and performance marketing, navigating the evolving media landscape while maintaining the cultural relevance of legacy brands.

Last updated Oct 8, 2026 by ATDb automated enrichment