Skip to content
JS

Judi Sheppard Missett

Operator

Judi Sheppard Missett is best known as the creator of Jazzercise, the dance-fitness program she founded in 1969 that helped define and popularize the group exercise industry. What began as a jazz dance class in Evanston, Illinois evolved into a global franchise operation with thousands of instructors and locations worldwide, making Jazzercise one of the longest-running and most recognized fitness franchises in history. Missett's model of combining choreographed dance with aerobic exercise predated and influenced the broader fitness boom of the 1970s and 1980s. As Founder and Executive Chairman of Jazzercise, Missett has overseen the company's growth across multiple decades, navigating shifts in consumer fitness trends while maintaining the brand's core identity. She has been a prominent advocate for women in entrepreneurship and franchising, and her business story has been featured extensively in media covering both fitness and small business. Her longevity as an active participant in the program she created — continuing to teach and promote fitness into her eighties — has itself become a notable part of the Jazzercise brand narrative.

Last updated Oct 11, 2026 by ATDb automated enrichment

Role
Founder and Executive Chairman
Company
Jazzercise
Based
Carlsbad, California, United States

AI-drafted from public sources1 source cited

Years in industry
55 years

Bio

Judi Sheppard Missett is best known as the creator of Jazzercise, the dance-fitness program she founded in 1969 that helped define and popularize the group exercise industry. What began as a jazz dance class in Evanston, Illinois evolved into a global franchise operation with thousands of instructors and locations worldwide, making Jazzercise one of the longest-running and most recognized fitness franchises in history. Missett's model of combining choreographed dance with aerobic exercise predated and influenced the broader fitness boom of the 1970s and 1980s. As Founder and Executive Chairman of Jazzercise, Missett has overseen the company's growth across multiple decades, navigating shifts in consumer fitness trends while maintaining the brand's core identity. She has been a prominent advocate for women in entrepreneurship and franchising, and her business story has been featured extensively in media covering both fitness and small business. Her longevity as an active participant in the program she created — continuing to teach and promote fitness into her eighties — has itself become a notable part of the Jazzercise brand narrative.

Expertise & education

Expertise

Fitness FranchisingDance FitnessWomen's EntrepreneurshipBrand BuildingGroup ExerciseFranchise DevelopmentHealth and Wellness

Education

  • Bachelor of Fine Arts, Northwestern University

Speaking topics

Women in entrepreneurshipFitness and healthy agingBuilding a franchise businessLeadership and longevity

Recognition

Notable achievements

  • Founded Jazzercise in 1969, growing it into one of the world's largest fitness franchise companies with thousands of locations globally
  • Pioneered the dance-fitness genre, predating and influencing the broader aerobics and group fitness boom
  • Built Jazzercise into a franchise model that has been recognized repeatedly among top franchise opportunities in the United States

Awards

Entrepreneur Magazine Franchise 500 recognition (Jazzercise)Inducted into the Entrepreneur Magazine Hall of Fame

Publications

  • Jazzercise (book, with Donna Z. Meilach, 1978)