Jounce Media Founder Chris Kane

Founder at Jounce Media

Kane's research on MFA sites and SPO has directly influenced how buyers and sellers approach programmatic supply chain quality, earning him significant industry recognition.

Last updated Apr 25, 2026 by the ATDb Editorial Team

Bio

Chris Kane is the founder of Jounce Media, a programmatic supply chain research and consulting firm. He is widely cited for his research on made-for-advertising (MFA) sites and supply path optimization, making him one of the most influential independent analysts in programmatic advertising.

Expertise

Supply Path OptimizationProgrammatic ResearchMade-for-Advertising Analysis