Founder at Jounce Media
Kane's research on MFA sites and SPO has directly influenced how buyers and sellers approach programmatic supply chain quality, earning him significant industry recognition.
Last updated Apr 25, 2026 by jonholm
Chris Kane is the founder of Jounce Media, a programmatic supply chain research and consulting firm. He is widely cited for his research on made-for-advertising (MFA) sites and supply path optimization, making him one of the most influential independent analysts in programmatic advertising.