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Jon Stimmel

Operator

Jon Stimmel serves as Vice President, Media, Sports & Entertainment at Kraft Heinz, where he oversees the company's media investment strategy and its integration with sports and entertainment properties. In this role he is responsible for connecting Kraft Heinz's portfolio of iconic consumer brands — including Heinz, Kraft, Oscar Mayer and others — to culturally relevant moments through paid media, sponsorships and content partnerships. He has spoken publicly about the imperative for consumer brands to identify and act on cultural moments with speed and precision. Stimmel brings substantial experience in brand media strategy to one of the largest advertiser organizations in the packaged goods sector. His work sits at the intersection of traditional media planning, sports marketing and entertainment partnerships, reflecting the broader industry shift toward audience-first, culture-led media investment.

Last updated Oct 11, 2026 by ATDb automated enrichment

Role
Vice President, Media, Sports & Entertainment
Company
Kraft Heinz
Based
Chicago, Illinois, United States

AI-drafted from public sources1 source cited

Years in industry
15 years

Bio

Jon Stimmel serves as Vice President, Media, Sports & Entertainment at Kraft Heinz, where he oversees the company's media investment strategy and its integration with sports and entertainment properties. In this role he is responsible for connecting Kraft Heinz's portfolio of iconic consumer brands — including Heinz, Kraft, Oscar Mayer and others — to culturally relevant moments through paid media, sponsorships and content partnerships. He has spoken publicly about the imperative for consumer brands to identify and act on cultural moments with speed and precision. Stimmel brings substantial experience in brand media strategy to one of the largest advertiser organizations in the packaged goods sector. His work sits at the intersection of traditional media planning, sports marketing and entertainment partnerships, reflecting the broader industry shift toward audience-first, culture-led media investment.

Expertise & education

Expertise

Media StrategySports MarketingEntertainment PartnershipsBrand Media InvestmentConsumer Packaged Goods MarketingCultural MarketingSponsorship Strategy

Speaking topics

Consumer brands and cultural moment marketingSports and entertainment media partnershipsMedia investment strategy for CPG brands

Recognition

Notable achievements

  • Leads media, sports and entertainment investment strategy across Kraft Heinz's portfolio of major consumer brands
  • Publicly articulated Kraft Heinz's philosophy on brands capitalizing on cultural moments, featured on Beet.TV in 2026