Jon Chapman
Jon Chapman is a technology leader operating at the intersection of AdTech and healthcare marketing, currently serving at The Bloc, a prominent independent healthcare advertising agency. His work focuses on building and deploying advertising technology solutions tailored to the highly regulated pharmaceutical and healthcare sectors, where compliance, data privacy, and precision targeting present unique challenges distinct from general market AdTech. Chapman's career has been shaped by the specialized demands of healthcare advertising, where HIPAA considerations, FDA regulatory frameworks, and the complexity of HCP (healthcare professional) versus DTC (direct-to-consumer) targeting require bespoke technological approaches. His role at The Bloc positions him as a key architect of how the agency leverages programmatic tools, data partnerships, and emerging identity solutions within these constraints. His influence is felt within the healthcare advertising vertical, where specialized operators like him play a critical role in translating general AdTech innovation into compliant, effective solutions for pharmaceutical clients.
Last updated Oct 14, 2026 by the ATDb Editorial Team
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- Years in industry
- 15 years
Bio
Jon Chapman is a technology leader operating at the intersection of AdTech and healthcare marketing, currently serving at The Bloc, a prominent independent healthcare advertising agency. His work focuses on building and deploying advertising technology solutions tailored to the highly regulated pharmaceutical and healthcare sectors, where compliance, data privacy, and precision targeting present unique challenges distinct from general market AdTech. Chapman's career has been shaped by the specialized demands of healthcare advertising, where HIPAA considerations, FDA regulatory frameworks, and the complexity of HCP (healthcare professional) versus DTC (direct-to-consumer) targeting require bespoke technological approaches. His role at The Bloc positions him as a key architect of how the agency leverages programmatic tools, data partnerships, and emerging identity solutions within these constraints. His influence is felt within the healthcare advertising vertical, where specialized operators like him play a critical role in translating general AdTech innovation into compliant, effective solutions for pharmaceutical clients.
Expertise & education
Expertise
Speaking topics
Recognition
Notable achievements
- Technology leadership at The Bloc, a leading independent healthcare advertising agency
- Building AdTech infrastructure compliant with healthcare regulatory requirements including HIPAA