John Dick

John Dick is the founder and CEO of CivicScience, a Pittsburgh-based consumer intelligence and market research platform that embeds polling technology across a network of publisher websites to gather real-time attitudinal data from millions of consumers. CivicScience has carved out a unique niche in the AdTech and media research ecosystem by offering brands, agencies, and media companies a privacy-conscious alternative to behavioral tracking — using declared, opt-in survey data to understand consumer sentiment, purchase intent, and audience segmentation. This approach has become increasingly relevant as the industry grapples with the deprecation of third-party cookies and growing privacy regulations. Dick founded CivicScience in 2008, building it from a civic engagement and polling concept into a full-scale consumer intelligence business. Under his leadership, the company has grown to serve major media companies, Fortune 500 brands, and advertising agencies seeking deeper insight into consumer attitudes beyond what behavioral data alone can provide. CivicScience's methodology — collecting billions of survey responses through publisher-embedded polls — positions it as a differentiated data source in an industry increasingly hungry for consented, first-party signals. Beyond running CivicScience, Dick is a recognized voice on consumer sentiment, media trends, and the intersection of data privacy with advertising effectiveness. He frequently contributes analysis and commentary on public opinion trends, and CivicScience regularly publishes research reports that are cited across the media and advertising industries. His work sits at the crossroads of market research, media intelligence, and AdTech data strategy.

Last updated Jul 10, 2026 by ATDb automated enrichment