Joe Stanhope

Joe Stanhope is a VP and Principal Analyst at Forrester Research, where he covers the rapidly evolving landscape of marketing technology, customer data platforms (CDPs), and the strategic convergence of AdTech and MarTech. He is widely regarded as one of the industry's foremost independent voices on how brands and agencies should evaluate, adopt, and integrate marketing and advertising technology stacks. His research helps enterprise marketers navigate vendor selection, data strategy, and the organizational implications of technology adoption. Stanhope has built a reputation for translating complex technology trends into actionable strategic guidance for CMOs, marketing operations leaders, and technology buyers. His work on CDPs in particular has been influential in helping organizations understand the role of first-party data infrastructure in a post-third-party-cookie world. He is frequently quoted in leading industry publications including Adweek, Marketing Week, and Ad Age, and is a sought-after speaker at major marketing and advertising conferences. Prior to his current role at Forrester, Stanhope held practitioner and vendor-side roles in the marketing technology industry, giving him a grounded, operational perspective that distinguishes his analyst work. His combination of hands-on industry experience and rigorous research methodology has made him a trusted resource for both technology buyers and vendors seeking to understand market positioning and buyer priorities.

Last updated Aug 5, 2026 by ATDb automated enrichment