Jen Taylor

Jen Taylor is a senior brand and marketing strategist known for her work at the intersection of cultural insight, consumer behavior, and brand positioning. As Chief Strategy Officer at Lerma/, a Dallas-based independent agency recognized for its multicultural and culturally-led creative work, Taylor plays a central role in shaping how brands connect with diverse and evolving consumer audiences. Her strategic lens emphasizes authenticity and cultural relevance, areas increasingly critical as advertisers navigate fragmented media environments and identity-conscious consumers. Taylor's career has spanned agency-side strategy roles where she has developed expertise in brand planning, audience segmentation, and integrated campaign development. Her work at Lerma/ reflects a broader industry shift toward agencies that lead with culture rather than treating it as an afterthought, positioning her as a practitioner who understands how media, messaging, and identity intersect in modern advertising ecosystems. While her profile is more concentrated in brand strategy and agency operations than in the technical programmatic or AdTech infrastructure space, her influence touches AdTech-adjacent disciplines including audience targeting strategy, media planning philosophy, and the growing conversation around inclusive and representative advertising measurement.

Last updated Sep 27, 2026 by the ATDb Editorial Team