Skip to content
ATDbbeta
JC

Jean-Christophe Conti

Operator

Jean-Christophe Conti is best known as the chief executive of VIOOH, the independent programmatic digital out-of-home (DOOH) supply-side platform majority-owned by JCDecaux. Under his leadership, VIOOH has become one of the leading global platforms connecting DOOH inventory to programmatic demand-side platforms, expanding its footprint across multiple markets in Europe, North America and Asia-Pacific and establishing key integrations with major DSPs including The Trade Desk. Conti joined VIOOH at its launch and has been instrumental in shaping the company's strategy to bring automation, data and audience-based buying to the out-of-home sector — a medium historically transacted manually. He has been a prominent advocate for standardisation and interoperability in programmatic DOOH, working with industry bodies to develop common frameworks for the channel. Prior to VIOOH, Conti held senior roles in digital media and technology, including positions at JCDecaux, where he developed expertise in digital out-of-home and media technology. He is a regular speaker at industry events on the convergence of programmatic advertising and OOH media.

Last updated Oct 25, 2026 by ATDb automated enrichment

Role
Chief Executive Officer
Company
VIOOH
Based
London, United Kingdom

AI-drafted from public sources1 source cited

Years in industry
15 years

Bio

Jean-Christophe Conti is best known as the chief executive of VIOOH, the independent programmatic digital out-of-home (DOOH) supply-side platform majority-owned by JCDecaux. Under his leadership, VIOOH has become one of the leading global platforms connecting DOOH inventory to programmatic demand-side platforms, expanding its footprint across multiple markets in Europe, North America and Asia-Pacific and establishing key integrations with major DSPs including The Trade Desk. Conti joined VIOOH at its launch and has been instrumental in shaping the company's strategy to bring automation, data and audience-based buying to the out-of-home sector — a medium historically transacted manually. He has been a prominent advocate for standardisation and interoperability in programmatic DOOH, working with industry bodies to develop common frameworks for the channel. Prior to VIOOH, Conti held senior roles in digital media and technology, including positions at JCDecaux, where he developed expertise in digital out-of-home and media technology. He is a regular speaker at industry events on the convergence of programmatic advertising and OOH media.

Expertise & education

Expertise

Programmatic AdvertisingDigital Out-of-Home (DOOH)Supply-Side Platforms (SSP)Out-of-Home MediaAudience-Based BuyingMedia AutomationAdTech StrategyCross-Channel Media

Speaking topics

Programmatic Digital Out-of-HomeThe future of OOH advertisingAutomation and data in out-of-home mediaCross-channel programmatic strategy

Recognition

Notable achievements

  • Built VIOOH into one of the leading global programmatic DOOH SSPs, operating across multiple continents
  • Secured integrations with major DSPs including The Trade Desk, accelerating programmatic DOOH adoption
  • Championed industry standardisation efforts for programmatic DOOH trading