J
Jay Friedman
Co-Founder at CartographAI
Friedman is known for leading Goodway Group as a best-in-class independent programmatic agency while serving as one of AdTech's most outspoken advocates for supply chain transparency and media accountability.
Last updated May 30, 2026 by the ATDb Editorial Team
Bio
Jay Friedman is co-founder of CartographAI. He was previously CEO of Goodway Group, the independent media and marketing-services firm, where he spent over a decade and earlier served as President and COO. A long-time programmatic and digital-media leader, he is also an author and frequent industry speaker.
Previous Roles
CEO
Goodway Group (2016–2024)
Expertise
Programmatic AdvertisingSupply Path OptimizationMedia TransparencyAd Fraud PreventionPerformance MarketingDigital Media StrategyMade-for-Advertising (MFA) Site DetectionAgency Operations
Notable Achievements
- Grew Goodway Group into one of the largest independent media agencies in the United States
- Authored widely-read industry commentary on programmatic transparency and supply chain accountability
- Recognized as a leading independent agency voice at a time of significant consolidation in the agency holding company landscape
- Contributed to shaping buy-side best practices around supply path optimization and programmatic quality
Awards
Frequently cited on AdExchanger industry influence lists
Speaking Topics
Programmatic advertising transparencySupply chain optimizationAd fraud and brand safetyThe future of independent agenciesPerformance marketing and accountabilityMade-for-advertising (MFA) content concerns
Publications
- AdExchanger (contributor)
- Digiday (contributor)
- AdAge (contributor)