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Jason Mander

Analyst

Jason Mander is best known as a leading interpreter of global consumer and audience trends, drawing on GWI's continuous survey of hundreds of thousands of internet users across dozens of markets. In his role as Chief Trends Officer at GWI (formerly GlobalWebIndex), he shapes how brands, agencies, media owners and platforms understand shifting consumer behaviours, attitudes and media habits — making him a significant figure at the intersection of audience research and marketing strategy. Mander joined GlobalWebIndex in its early years and rose through the research and insights function, eventually becoming Chief Research Officer before taking on his current title. His work has been instrumental in establishing GWI as a go-to data source for the advertising and media industry, with findings regularly cited in trade press, brand planning and media buying contexts. He has been a prolific author of GWI's flagship trend and audience reports, which are widely used by marketers and media planners globally. A frequent speaker at industry events, Mander covers topics ranging from digital consumer behaviour and social media usage to the evolving media landscape and generational shifts in audience habits. His analysis regularly informs advertising strategy and media investment decisions at major agencies and brands.

Company: GWIBased: London, United Kingdom

Last updated Oct 30, 2026 by ATDb automated enrichment

AI-drafted from public sources1 source cited

Years in industry
15 years

Bio

Jason Mander is best known as a leading interpreter of global consumer and audience trends, drawing on GWI's continuous survey of hundreds of thousands of internet users across dozens of markets. In his role as Chief Trends Officer at GWI (formerly GlobalWebIndex), he shapes how brands, agencies, media owners and platforms understand shifting consumer behaviours, attitudes and media habits — making him a significant figure at the intersection of audience research and marketing strategy. Mander joined GlobalWebIndex in its early years and rose through the research and insights function, eventually becoming Chief Research Officer before taking on his current title. His work has been instrumental in establishing GWI as a go-to data source for the advertising and media industry, with findings regularly cited in trade press, brand planning and media buying contexts. He has been a prolific author of GWI's flagship trend and audience reports, which are widely used by marketers and media planners globally. A frequent speaker at industry events, Mander covers topics ranging from digital consumer behaviour and social media usage to the evolving media landscape and generational shifts in audience habits. His analysis regularly informs advertising strategy and media investment decisions at major agencies and brands.

Expertise & education

Expertise

Consumer Trends ResearchAudience IntelligenceGlobal Media ConsumptionSocial Media BehaviourDigital Marketing StrategyBrand Planning DataGenerational Audience AnalysisMarket Research

Speaking topics

Global consumer and digital trendsSocial media usage and behaviourGenerational shifts in media consumptionAudience intelligence for brand strategy

Recognition

Notable achievements

  • Helped establish GWI as one of the most widely cited consumer research platforms in the global advertising and media industry
  • Authored numerous flagship GWI trend reports used by major agencies, brands and media owners for marketing and media planning

Publications

  • GWI Zeitgeist reports
  • GWI flagship consumer trend reports