Jarret Myer
Jarret Myer is the CEO of Uproxx Studios, the branded content and premium video production division of Uproxx, a digital media company targeting millennial and Gen Z audiences across music, sports, culture, and entertainment. In this role, he oversees creative development and branded entertainment partnerships, positioning Uproxx Studios as a destination for advertisers seeking authentic connections with young audiences through original content. Myer co-founded Uproxx (originally launched as Smoking Section and later expanded) and has been a central figure in building the brand from a music-focused blog into a broad youth culture media platform. His work sits at the intersection of editorial content, video production, and advertiser-funded programming, making him a key operator in the digital media and branded content space. Under his leadership, Uproxx Studios has developed original series and content partnerships with major brands, leveraging the platform's cultural credibility to deliver integrated marketing solutions that go beyond traditional advertising formats.
Last updated Oct 17, 2026 by ATDb automated enrichment
AI-drafted from public sources1 source cited
- Years in industry
- 15 years
Bio
Jarret Myer is the CEO of Uproxx Studios, the branded content and premium video production division of Uproxx, a digital media company targeting millennial and Gen Z audiences across music, sports, culture, and entertainment. In this role, he oversees creative development and branded entertainment partnerships, positioning Uproxx Studios as a destination for advertisers seeking authentic connections with young audiences through original content. Myer co-founded Uproxx (originally launched as Smoking Section and later expanded) and has been a central figure in building the brand from a music-focused blog into a broad youth culture media platform. His work sits at the intersection of editorial content, video production, and advertiser-funded programming, making him a key operator in the digital media and branded content space. Under his leadership, Uproxx Studios has developed original series and content partnerships with major brands, leveraging the platform's cultural credibility to deliver integrated marketing solutions that go beyond traditional advertising formats.
Expertise & education
Expertise
Speaking topics
Recognition
Notable achievements
- Co-founded Uproxx and grew it from a music blog into a major youth culture digital media platform
- Built Uproxx Studios as a branded content and premium video production division serving major brand advertisers